Logo

Composition

• Emblem + wordmark (+ optional tagline) laid out horizontally.
• The wordmark is real text in Plus Jakarta Sans: 700 in application chrome (rail), 600 in documents (invoice, quote, billing note, PDF).
• Letter-spacing -0.02em in the rail, -0.005em in documents.
• The tagline is Big Ideas. Beautifully Built. — optional, never on its own without the wordmark, and never at a weight above 600.
• Emblem and text block are optically centred on the same horizontal axis. A logo that sits high or low against its wordmark is a defect, not a style.

Theme pairing

Both files ship in every product. The theme selects between them with [data-cy-theme="light"]; never ship a single hard-coded logo file, and never paint a logo onto a white plate to make it survive a dark background.

Minimum sizes

• Emblem in application chrome: 44px (rail expanded and collapsed).
• Emblem in documents: 48px.
• Emblem in email: 40px.
• Never render the emblem below 24px.
• Favicon and app icons use Favicon.svg, never a crop of a lockup.

Clear space

Keep free space of at least the emblem's height ÷ 2 on all sides, and at least one word-space between the emblem and the wordmark.

Do not

• Stretch, skew, rotate, recolour, outline, drop-shadow or animate the emblem.
• Put the emblem on a white disc so it survives a dark background — use logo-on-dark.
• Typeset the company name in anything but Plus Jakarta Sans.
• Use the tagline without the name, or above 600 weight.
• Render the name as an image "to match the design".
• Replace the emblem with an icon (a ph-* glyph is not the logo).

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