Turnaround & Production Timelines

At Creative Yadley, we operate on a structured, high-accountability production schedule. To ensure every design and development sprint meets our standards for conversion architecture, visual craft, and code quality, we calculate turnaround times based on explicit operational criteria.


1. When Does the Turnaround Clock Begin?

A booking request is not the start of production. The turnaround clock officially begins when:

  1. Your booking is approved by our team.
  2. All required assets and copy materials are received and verified.
  3. Your scheduled start date has arrived.
The "Asset-Ready" Rule: Under our No Content = No Build policy, if asset links (Google Drive, Dropbox, Figma, or copy documents) are incomplete, password-restricted, or pending submission, the production clock remains paused until materials are verified.

2. Standard Turnaround Timelines by Service

Service Published Turnaround How It Is Calculated
Website Migrations Up to 72 business hours Full server migration, DNS verification, and post-migration SSL check.
Monthly Content Updates Up to 72 business hours Two batch intakes per week (Monday and Thursday sprints).
Custom Landing Page 7 business days Single high-converting landing page from wireframe to responsive code.
Custom Website 7 business days setup + 1 business day per page Base architectural setup (7 days) + dedicated design/build time per page.
Custom App Development Varies with Scope Scoped against explicit functional specifications and milestone sprints.

3. How Multi-Page Website Turnaround Is Calculated

Unlike generic templates that are cloned overnight, every Creative Yadley custom website is engineered from scratch for brand authority and conversion performance.

The Calculation Formula:

Total Turnaround = 7 Business Days Setup + 1 Business Day per Page

Working Examples:

  • 1-Page Website: 7 days setup + 1 page = 8 business days
  • 5-Page Website: 7 days setup + 5 pages = 12–13 business days
  • 10-Page Website: 7 days setup + 10 pages = 17–18 business days

4. Monthly Content Updates: The 72-Hour Intake Rhythm

For clients enrolled in Monthly Content Updates, updates are batched twice per week to maintain quality and fast delivery:

  • Monday Submissions: Completed and deployed by Wednesday evening.
  • Thursday Submissions: Completed and deployed by the following Monday morning.

Note: Each client organization is entitled to 1 scheduled submission per month to consolidate all graphic, copy, and product updates into a single focused sprint.

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