Brother Mel`s BBQ

“Goodness You Can Taste”

Brother Mel’s Southern Style BBQ Sauce was developed and perfected from an original recipe by Melvin and Helen Johnson, natives of Pine Bluff, Arkansas. This young, fresh, and vibrant brand sells all-natural, handcrafted, great-tasting, BBQ Sauce.

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BRAND EMOTIONS ⇒

How Brother Mel`s BBQ is positioned to appeal to its target audience

Brotherly, inviting, family, delicious, sweet, welcoming, open, community

BRAND COLOR ⇒

The primary (core) color that makes up the brand identity

PROJECT SCOPE

The client wanted to create a bold online presence that emphasizes how their sauce is the ‘gold standard’ in the world of sauces. Our task was to create something that communicates this brand message to all age groups – inviting everyone to come and see how their smoked, grilled, baked, fried meats and other wonderful dishes can be enhanced by Brother Mel`s delicious sauce.

Our task was to create a website that truly exudes how Brother Mel is such a great-tasting, wholesome BBQ sauce that people will feel good about feeding to their families.

Most Shopify websites look archaic and we wanted this brand to stand out from the rest, and help people create delicious meals and wonderful memories of families enjoying their sauce.

We wanted the navigation to be as straightforward as possible and allow visitors to order the sauce with the fewest number of clicks possible.

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deliverables

Integrated the site with Mailchimp
Create CPT (Custom Post Types) for her recipe page
Integrated Google maps to show stores where the sauce can be found
Created a one-page checkout experience
Created a currency switcher
Created dynamic discount popups that only show based on certain dates – e.g Christmas