Ms. Bee Group Travel

“Let`s Go Explore The World!”

Ms. Bee is a seasoned traveler from the United Kingdom with over 30 countries under her belt. Her website is all about creating a travel sisterhood where women of all ages can connect, have fun, empower, and encourage each other through travel. Ms. Bee does business and pleasure trips all year round and also helps with planning independent trips.

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BRAND EMOTIONS ⇒

How Ms. Bee Group Travel is positioned to appeal to its target audience

Exclusive, Fun, Adventurous, Free, Exploration, Wild, Happy, Good Vibez, Affordable

BRAND COLOR ⇒

The primary (core) color that makes up the brand identity

PROJECT SCOPE

The client asked for a fully-fledged travel site with travel package filtering options through advanced search and sorting. She also wanted the site integrated with e-commerce capabilities so that she can be able to sell her travel merchandise.

The client asked us to use orange and charcoal grey throughout – good color choices as orange is usually seen as the color excitement, enthusiasm, rejuvenation, and exploration. These colors can also mean prestige, luxury, and material wealth, suggesting that a product or service is exclusive. We had to be very careful though because orange doesn’t always translate well onto websites – it becomes a dirty yellow which generally does not give a positive message. We had to find the right balance with the colors so that the website remains clean and relevant to its type of clientele.

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deliverables

Integrated the site with Mailchimp
Created a front-end submission form so that visitors are able to submit their travel stories
Integrated the site with full blogging capabilities
Created a sortable filter that enables visitors to search for accommodation
Integrated the site with full e-commerce capabilities
Restricted some pages so that they are only accessible to registered members