The Kindness Network

“Spreading love, kindness and compassion”

The Kindness Network is a great platform dedicated to spreading love, kindness, and compassion throughout humanity. This warm and kind network aspires to build a community where everyone can find a home and receive relief, guidance, and support from all the negativity in the world.

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BRAND EMOTIONS ⇒

How The Kindness Network is positioned to appeal to its target audience

Inspired, Loved, Hope, Safe, Belonging, Understood and Fulfilled

BRAND COLOR ⇒

The primary (core) color that makes up the brand identity

PROJECT SCOPE

The client wanted a website that is more user-friendly and has simpler navigation and filtering. The goal here was to find a simpler way to show PROOF of random acts of kindness from all over the world. After all, kindness is ALIVE!

The main challenge was to create an emotional “kindness” memorial online. To achieve this look and feel, we used colors in the purple and violet areas of the color spectrum. These warm colors evoke emotions ranging from feelings of friendliness, warmth, and kindness to feelings of anger and hostility. Only two fonts were used consistently throughout the site to maintain brand consistency.

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